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Family travel, including multi-generational travel, continues as a growing travel trend. And these days, families expect a lot from their holiday accommodation.
To help capitalise on this market, you need to stand out of the crowd - and becoming part of Family Friendly Accommodation, an Australian website aimed solely at the family holiday market, is the perfect answer.
Family Friendly Accommodation offers 3 types of promotional opportunities:
|What is included?||Featured||Standard||Affiliate|
|Property name, one photo, general description, average price promoted on relevant tourist region page||Yes||Yes||Yes|
Property's key family friendly features promoted on relevant tourist region front page
|6 features||3 features||3 features|
|Direct links to your own website||Yes||Yes||No|
|Full property description, focussing on family friendly features (up to 350 words) plus Google maps location||Yes||No||No|
|5 photos to showcase your property||Yes||No||No|
|Symbols to show family friendly features||Yes||No||No|
|Highlighted tabs linking to your bookings and specials pages||Yes||No||No|
|Recognition as a Featured Property via Feature Properties tab, e-newsletter and social media||Yes||No||No|
|Family Friendly Specials promoted via our social media||Yes||Yes||No|
|Use of our blog, Family Holiday Planner, for promotion opportunities||Yes||No||No|
A full-page property advertisement with photos, symbols and map, with free copywriting provided, as well as on-going social media outreach and piggy-backing on our parent-focussed marketing.
Rate: $250 for 12 months (+ 2 months free for all first-time sign ups)
Drive more direct bookings and help families at the same time! Our commission rate is only 5%. However, you also need to offer something special for families.
This might be an extra 5% discount, a voucher for a local family friendly eatery or tourist attraction, or offering for free something you might usually charge for (eg, WIFI, cots, etc). The choice is yours.
We do not handle bookings or take money on your behalf, so a booking/promo code will be required to keep track of bookings for the family incentive and commission purposes.
As another bonus for you, once you reach $250 worth of commission, we will upgrade you to Featured Property status for the following 12 months.
Rate: 5% commission plus booking incentive (of your choice) for families.
If your property is listed on booking.com or homeaway.com websites, we can promote your property on the relevant tourist region page, with a link to your property on either the booking.com, hotelscombined.com or homeaway.com websites. This way, we will receive a small commission if a booking is made by a guest after they link through from our website.
Rate: No additional costs for you apart from commissions you pay to these booking websites. Note: We offer no promotional opportunities for this type of listing.
You will find 'family friendly accommodation' or 'child friendly accommodation' near the top of Google rankings, which increases your chances of being found by families looking for somewhere to stay.
Being part of Family Friendly Accommodation, particularly as a Feature Property, will also help build your credentials amongst the important family travel market.
As a Feature Property, Family Friendly Accommodation becomes part of your marketing team. Our whole focus is on the family holiday market. And as a Feature Property, you will stand out from the crowd.
Website Founder, Amanda Woodward had an extensive career in media and marketing. As well as writing her own blog, Amanda has written for other prominent websites, including Mouths of Mums and yTravel.